God, I don’t know how many times during a sales trainer’s presentation I have heard ‘ add value’. Which effectively is: Send them an article, case study, etc. (like your prospect doesn’t know how to use google) After that, anytime anyone mentions ‘add value’ too many times without the specifics, I run away, knowing that
Outsourcing is scary. Be it lead gen or even web design. Your expectations, hope, money and most importantly TIME is on the line. It’s too much. So? What to do? Simple, Ask for some freaking Guarantees! Read this complete post to know about Outsourcing Leadgen in detail. The problem with giving Guarantee as a vendor.
Disclaimer: We are gonna try not to be biased (Keyword: try) Q: Should you outsource 100% LeadGen? A1: It goes without saying, in the long term: Never Outsource 100% LeadGen. Here’s why: What if the agency/channel starts to die down? You are looking at an anxiety-filled time of empty pipelines and initiation of slow decline!