"I WENT THROUGH EVERY ACCOUNT-BASED MARKETING WEBINAR, TALK & EBOOK AND HERE’S THE BEST OF THEM!"
NOTE: ABM IS STARTEGY, BELOW MENTION ARE TACTICS & TECHNIQUES.
Table of Contents:
1
Benchmarks & Results of Account-Based Marketing
2
ABM examples vs B2B Demand Generation
3
How to used old content & better messaging
4
Why sales in ABM?
5
Sales responsibility in ABM
6
Backend & Tech Stack for ABM (For scaling)
7
Points to Note before starting
8
How to Select Accounts (The 5 Levels)
9
BizAmps's Step by Step ABM Pilot
1
Benchmarks & Results of Account-Based Marketing
One info-table to rule it all
2
ABM examples vs B2B Demand Generation
See Understand it, with examples
3
How to used old content & better messaging
Just personalize it!
4
Why sales in ABM?
ABM doesn't work with Sales + Marketing
5
Sales responsibility in ABM
What does Inside sales and account executives need to do?
6
Backend & Tech Stack for ABM (For scaling)
PS: You need tech stack to scale, no start
7
Points to Note before starting
These are combined insights of multiple ABM practitioners.
8
How to Select Accounts (The 5 Levels)
All the best ways
9
BizAmps's Step by Step ABM Pilot
ABM Pilot= Use your current marketing tactics but focus only on 10 accounts.
" A full 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. "
-ITSMA
Don't over complicate it! - Schedule a call if you want a custom ABM Pilot Strategy
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