Targeting Senior HRs of Top Indian companies


B2B Enterprise Case Study 


About The Client:

The client wanted to pivot away from cold calling to a more efficient method. Previously, six agencies had helped them achieve their goal to some extent. However, these companies lacked considerably in generating consistent outputs.

Problem:

The client wanted to pivot away from cold calling to a more efficient method. Previously, six agencies had helped them achieve their goal to some extent. However, these companies lacked considerably in generating any leads and results.

Target:

Chief Human Resources Officer of companies with over 1000 employees in  Delhi -NCR & Mumbai region.

Channel:

Cold Emails + LinkedIn
Here is the complete process overview of our B2B Enterprise Case Study.

Process Overview:

1. We collected the data from different sources like LinkedIn and various data  enrichment tools.
2. Our content strategists carefully understood the client’s services and curated  content after understanding how their services can solve the target’s  problems. This was able to grab their attention, generating responses. 
3. Established connections with the targets on LinkedIn using the automated tool  from the Client’s profile.
4.The B2B researcher wrote customized Emails for each of the leads and prospects.
5. We uploaded 30 leads per day to our Email Outreach software which reached  out and followed up with the prospects for 3 months.
6. Alongside, showed the prospects Ads on Facebook, Google, and other Apps.

Accomplishments:

• The process mentioned above helped the client to generate 25+ responses  within 2.5 months of starting outreach. 
• The client was able to reach out to 1000 prospects resulting into 75 responses, out of which 25+ responded positively inviting conversations.

Key Bottlenecks:

• Since the client’s website was not optimized for generating leads when the Ads were run, we had to discontinue that form of lead generation.
• We realized starting LinkedIn earlier would have helped us generate more leads.

Client outreach replies

IT multinational coorporation- replies
American IT health company -replies
Consulting company in india- replies
Luxury hotel chain brand- replies
indian conglomerate HR- replies
Private bank-replies

BizAmps is B2B marketing agency based out of India. The team is spread across Delhi NCR, Chandigarh & Mumbai