Outsourcing is scary. Be it lead gen or even web design.
Your expectations, hope, money and most importantly TIME is on the line. It’s too much.
So? What to do?
Simple, Ask for some freaking Guarantees!
Read this complete post to know about Outsourcing Leadgen in detail.
Struggled with B2B leadgen for 3.5 years. Took 1.5 years to perfect a system that throws out hot leads at the end.