A1: It goes without saying, in the long term: Never Outsource 100% LeadGen.
Here’s why: What if the agency/channel starts to die down? You are looking at an anxiety-filled time of empty pipelines and initiation of slow decline!
Initially, you can outsource 100% of it until you ready to scale though make sure the agency doesn’t spam your brand name.
A2: Three months, even with your own full time in-house team. It’s just how it is.
There are more variables than you can imagine with outbound marketing. Read our insider’s guide to avoid my mistakes.
A3: Inhouse -₹50K – ₹2L , Agency – ₹80K to ₹2L
(assuming part-time workers for inhouse ) At Bizamps, we even add our heavy lifting and sales automation services in lead generation pricing. (If the client needs that)
A4: Try some activity in-house first, THEN Bring on an agency/consultant.
Mostly agencies/consultants are very efficient, they know highly effective strategies but they are rarely investing as much time and focus as your team will. Your aim should be to learn their secrets.
A5: Cool, Hire an agency (not a freelancer, you will need a small team to execute this successfully)
A6: They are rarely in ready-to-buy mode. Though helps you build a really long-lasting pipeline.
You will need good salesmanship to pursue the leads (salesman, not order-taker). You also would need to earn persistence and positive attitude points if you are in a competitive industry.
A7: 1 strategist cum Project manager, 1 Tech guy, 1 prospect researcher, 1 writer (Tools & Know-how)
*All can be part-time.
A8: Mostly people you hire either lack tactical knowledge or strategically knowledge to see the full picture.
Just have lead won’t get you deals, Having deal flow won’t make you a profit if deal size is small.
A9: 30%, if you can find all the right people with scalable B2B Lead Generation some experience.
*See Q&A 7
20% – If you are in India & targeting the biggest corporations in US & UK selling bulky solutions. For that hire really fancy sales development reps(SDR).
A11: Consistent 10-50 qualified monthly leads. Depending on the geography you are targeting.
Here’s a benchmark report by U.S SaaS startups on the cost of client acquisition. Cost of SDRs, what to expect, etc – Page 13
A12: A prospect who knows what you are selling and is a decision-maker of the size of the company you have chosen to target in particular geo and have AGREED TO MEET/DISCUSS.
A14: Usually to our clients we give a 3-month free work written guarantee if they are not satisfied even when they might be generating leads.
A: Thanks, you too!
Struggled with B2B leadgen for 3.5 years. Took 1.5 years to perfect a system that throws out hot leads at the end.
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