Let’s be honest, there is no guarantee that the last email we sent will get a +ve reply because we don’t know the information we added was something new or relevant to that prospect at that time. This brings us to the concept of perceived value.
Transparency has a lot of value, only if the client has been burned before by a vendor who was not transparent because he has now seen the horror show of non-transparent vendors.
This is why discovery calls are important, even if you sell a product or a productized service. It tells you what this prospect might find of value.
Some clients don’t give a rat’s ass about your transparency pitch and they would just say ” I just want more leads and sales now!”